So, if a woman says she doesn't want to date anyone older than 26, but often looks at profiles of thirty-somethings, Match will know she is in fact open to meeting older men. That is, the algorithm looks at the behaviour of similar users and factors in that information, too.Until Ginsberg joined IAC, which owns Match, in 2006, she worked at i2 Technologies, a supply-chain management company, also based in Dallas.
With the number of paying subscribers using Match approaching 1.8 million, the company has had to develop ever more sophisticated programs to manage, sort and pair the world's singles.
Thombre had attended the prestigious Indian Institute of Technology Bombay, then taken an advanced degree in chemical engineering at the University of Arizona.
Like his boss, he met the love of his life offline.
His wife is also Indian, and they were introduced through family.
Yet Thombre says his experience at i2, where he spent years finding ways to move products around the country more efficiently, was perfect preparation for the online dating industry.
And once at Match, he, Ginsberg and a team of nine maths whizzes hired by Thombre, set about updating the Match algorithm.