Indeed, says Thombre, "the politics one is quite interesting.
After becoming executive vice-president and general manager of Match's North American operations in 2008, Ginsberg initially looked to her old employer, i2, for assistance.
It is a subtle shift, but one with profound implications.
"Before, matches were based on the criteria you set.
Her jewellery was limited to a diamond bracelet and a wedding band.
Confident and casual, she seemed as good a person as any to be the face of online dating.
Thombre had attended the prestigious Indian Institute of Technology Bombay, then taken an advanced degree in chemical engineering at the University of Arizona.