In fact, this latest proclamation on the state of modern love joins a 2010 study that found more couples meet online than at schools, bars or parties.
And a 2012 study that found dating site algorithms aren’t effective.
— that online dating “works.” This much should be obvious: We don’t actually know.
Some of the reasons for that ambiguity are clear in this latest study.
“As a marketing hook, it works great.”) In reality, dating sites are most effective as a kind of virtual town square — a place where random people whose paths wouldn’t otherwise cross bump into each other and start talking.
Surely online dating has fed this trend in part, providing the constant buffet of alternative options that sociologists say plays a large part in determining whether a relationship fails; but at the same time, apps like Tinder could never have caught on if people weren’t already approaching sex and dating more casually.
It’s a bit of a chicken-or-egg problem: maybe online dating has made us more cavalier, or maybe our growing casualness fed online dating, or maybe these things both exist together in a miasma of hook-ups and right-swipes and shifting social standards.
And a 2013 paper that suggested Internet access is boosting marriage rates.
Plus a whole host of dubious statistics, surveys and case studies from dating giants like e Harmony and Match.com, who claim — , even!!
For some reason, no one’s content to see online dating that same way.