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JVC released the CR-6060 in 1975, based on the U-matic format.

Sony and Matsushita also produced U-matic systems of their own.

However, after the introduction of the DVD format in 1997, VHS's market share began to decline.

At a price of US,000 in 1956 (over 0,000 in 2016's inflation), and US0 (over ,000 in 2016's inflation) for a 90-minute reel of tape, it was intended only for the professional market.

is a standard for consumer-level analog video recording on tape cassettes.

Developed by Victor Company of Japan (JVC) in the early 1970s, it was released in Japan in late 1976 and in the United States in early 1977.

In the 1970s, videotape entered home use, creating the home video industry and changing the economics of the television and movie businesses.

The television industry viewed videocassette recorders (VCRs) as having the power to disrupt their business, while television users viewed the VCR as the means to take control of their hobby.

Two of the standards, VHS and Betamax, received the most media exposure.

Kenjiro Takayanagi, a television broadcasting pioneer then working for JVC as its vice president, saw the need for his company to produce VTRs for the Japan market, and at a more affordable price.

In 1959, JVC developed a two-head video tape recorder, and by 1960 a color version for professional broadcasting.

From the 1950s, magnetic tape video recording became a major contributor to the television industry, via the first commercialized video tape recorders (VTRs).

At that time, the devices were used only in expensive professional environments such as television studios and medical imaging (fluoroscopy).

In 1964, JVC released the DV220, which would be the company's standard VTR until the mid-1970s.

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