The online dating industry is now worth 4 billion worldwide

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Sex-toy outlets have shifted from retail shops serving the raincoat crowd to online sites catering to every whim and price point.

The hard-scrabble sex-positive activists who started San Francisco’s Good Vibration, Babeland in Seattle and the Pleasure Chest in New York have given way to Amazon, which offers an estimated 60,000 products, and Silicon Valley-backed ventures and crowdfunding fantasies.

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For him, investors want results and sex is just one more market.Other sex startups have turned to crowdfunding to raise early-phase monies.Brian Krieger, co-founder of Minna Life, a San Francisco sex toy startup, ran a successful Indie Gogo campaign raising ,777, well over its goal of ,000.Earlier this year, Diamond Products acquired Jimmyjane, the San Francisco sex paraphernalia company.Diamond Products is a joint venture between Pipedream Products, another leading sex-toy company, and Brookstone Partners, which according to a Bloomberg is a New York-based “private equity firm that seeks to acquire companies or invest in growth equity situations in the middle market.Vibe Ease describes its mission in bold terms: “We believe the world will be a better place when women can have orgasms as much as men do!

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